The ever-evolving world of ad operations can be time-consuming and challenging to keep up with. Our team of ad operations professionals is up to date with the changing world of programmatic marketing, and we’re on the cutting edge of the industry.
We have the expertise required to advise you on ad server best practices and we’ll help you implement ad server infrastructure that suits your needs. We’ll also guide your sales team on digital sales strategies if required.
We analyse your tech stack to identify areas that can be improved upon. We’ll also highlight optimisation opportunities to help you stay ahead of your competitors.
With a collective 90 years of experience in the advertising industry, we have used many different advertising technologies. We have the knowledge and experience to help you decide which technologies and ad servers work best for your setup.
Every ad publisher has a unique set of needs, and we blend general industry standards and best practices with your specific business needs to devise the most suitable ad server setup for your organisation.
We can help guide your management team on the best way to sell advertising space across your website. We are well versed in the various direct sales structures and we will use our wealth of knowledge and experience to enable you to make the most of your display advertising capabilities.
We have worked with a wide variety of programmatic vendors and partners over the years. As a result, we know which suppliers provide the best solutions and which will make a difference to your bottom line.
We have thorough knowledge of the consent management platforms that are available and we are well versed in the requirements of GDPR and TCF v2.0. You can trust us to ensure that you adhere to the required protocols at all times.
"Here are some testimonials from our clients:"
James Woollam, D&C
Managing Director
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The team at Adopstar developed a central reporting database, with a front end dashboard, that brought together several data points in the business so that we could see our global sales, product and customer performance in one place. The project was complex, with a large volume of data from many sources in different formats, frequencies, and currencies. Adopstar tackled the project in an efficient and collaborative way, ensuring that the final outcome met and exceeded our expectations. The dashboard has transformed the presentation of data in the business and is our go-to resource for business intelligence. In any project like this, there are always unforeseen problems, iterations, and changes. The Adopstar team was brilliantly responsive and adaptable throughout the process, responding to our requirements with a can-do attitude to achieving our goals.
Rob Sheppard, JPI Media
Director of Commercial Products
⭐⭐⭐⭐⭐
Changing the fundamental structure of 150+ live local news sites was a huge challenge - and the Adopstar team responded with efficiency, flexibility and speed. The smooth transition and amazing end results reflect the attention to detail and deep technical knowledge Adopstar provides to its clients
Met Office
Advertising & Sponsorship Team'
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The Adopstar team has been very supportive and helpful meeting our advertising needs. They also have a vast knowledge pool across many ad serving platforms and programmatic strategies and technologies, and have always been reliable and trustworthy.
Alex Else, Global Radio
Head of Product and Operations, DAX Worldwide
⭐⭐⭐⭐⭐
We engaged Adopstar to help support our existing internal ad operations team in the migration of a key element of our ad technology stack. Paul and his team were invaluable in this process and were vital in ensuring that the launch was executed so smoothly that senior management didn’t even realise it had happened until it was over!
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We are a UK-based ad operations and marketing specialist for publishers, agencies and brands.
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