Adopstar is an ad operations specialist based entirely in the UK

We are experts at building, optimising and running ad delivery and programmatic systems.

We make sure our clients employ today’s highly complex advertising technologies to their best advantage.

We offer advice. We solve problems. We manage special projects. We keep our clients ahead of the fast-evolving advertising ecosystem. For many we run all or part of their ad operations responsibilities.

Adopstar was founded in 2010 and all our people live and work in the UK.

Ad operations has changed and grown out of all proportion. So have we.

The role of ad operations teams has expanded dramatically since Adopstar was launched in 2010. So too have our capabilities.

Although ad delivery is still core to what we do, our expertise now covers the whole range of advertising technologies on which publishers and other organisations that run digital ad campaigns rely – from programmatic to data solutions.

If ad operations is the engine room, then we are the engineers who make everything work at peak performance.

This has won us long-standing relationships with prestigious organisations like JPI Media, one of the UK’s largest publishers of local news sites, Mumsnet, English Football League, Euromoney Institutional Investor, Global Radio, Clear Channel and many more.

Explore what we do

Our services fall into three broad categories. We will bespoke how we work with you to fit your specific needs.

Consultancy & Projects

For when you need expert advice or a solution, whether that’s fixing a complex problem, completing a special project or working out a strategic response to industry developments.

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For when you want to reap the benefits of outsourcing some or all of your ad operations and programmatic responsibilities - from running your ad delivery to managing your ad stack.

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Training & Temporary Cover

For upgrading your employees' specialist skills, helping other teams understand ad operations and programmatic, bringing new hires up to speed, and fulfilling temporary staffing needs.

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Our values

We govern our business as we govern ourselves. We strongly believe in giving everyone at Adopstar a place to work that encourages dedication, personal and professional growth, and a sense that we are all in this together. We believe in apprenticeships - for which we and our employees have received a number of awards. And we believe in supporting not just our own people but also those in the wider community.

We put our heads together for CLIC Sargent

CLIC Sargent fights tirelessly to stop cancer destroying young lives. These brave team members shaved their hair to raise money. Other activities include half marathons, gameathons, collecting easter eggs for hospitals and more. So far, across everything we do for CLIC Sargent, we've raised over £77,000. It is all part of a strong ethic we all share for giving back to society.

Meet our team

Why we're different


We are not just based in the UK, we live here too – and that makes a big difference to how we work with you


Get the benefit of specialist expertise always on tap to help you deliver new and exciting ad solutions


We’ll help you get your technology, strategy and execution all working in unison

Forward thinking

When big changes happen in digital advertising we’ll help you decide how to respond


From sorting a single issue to a full outsourcing service, we do it all


We are not an ad network, there is no data leakage and we are fully transparent

Let us help you move your business forward

Get in touch

Contact us today