Where did this year go? It’s already the end of October, and if you haven’t already done so, it’s time to start thinking about your company’s plans for the festive season and the end of the year. This involves far more than getting your leave forms in and planning a Christmas party, and Adopstar provides a handy checklist for businesses so that you can make sure you’re ready for the busiest time of the year.
Update your website with your Christmas hours
Let your customers know well in advance when you will be closed over the festive season. This can be as simple as putting a banner up on your website with the relevant information. It stops being simple, however, if it’s Christmas Eve and you realise you haven’t informed any of your customers that you’re going to be closed and your web developer is already on holiday. If your business is an eCommerce store, you should also let your clients know when they need to place their orders to ensure delivery in time for Christmas. On a similar note, if there is any type of emergency situation in which a client will need to be able to get hold of you during your festive season recharge, you can set up a secure form that will send notifications from your website straight to your phone.
Get your social media posts ready
The time to plan your festive social media posts and promotions is now. Get your design studio working on the images and videos that will bring your brand to life this festive season. This is especially important if you are a small business, because by this time next month, you may need all hands on deck to fulfil orders and you’ll be grateful to your earlier self for having gotten all your social media posts ready.
On a similar note, if you’re looking to advertise the products or services you’re offering this festive season, now is the time to launch advertising campaigns on Google, Facebook and Instagram.
Plan your strategic festive emailers
If you have a database of people who have opted in to receive communications from you, you need to tell them about your Christmas merchandise and any specials you are running in the lead up to the festive season. Make sure to segment your database as much as possible and send your clients different emails based on products or services that they have brought you in the past. Be careful to structure the content of your emails well so that they don’t get perceived as spam. Here’s an insider’s tip – the way you structure the title of your email is one of the most important parts of an email. If you don’t get this right, your mail will go straight to the recipient’s spam folder.
Don’t forget your print collateral
There are many ways to say “Christmas” and many media to say it on! Adopstar can help you conceptualise, design and print a range of collateral including leaflets, flyers, postcards, menus, posters, banners, display boards and much more. Let us help you get your brand noticed this festive season.
Prepare for the new year
Having a Christmassy feel on your website and social media in December is great. If it’s still up in March, however, it’s not so great. Forgetting to take down your virtual Christmas decorations can lead people to wonder if you’ve gone out of business – or to question whether or not you’re on the ball in other aspects of your business. This can be eliminated by simply putting a reminder on your phone or computer to remove the Christmas elements when you get back to work in January.
If creating social media posts, getting print collateral designed and printed, crafting emailers that will get noticed and updating your company website with the necessary information is sounding a bit overwhelming, help is at hand. Contact Adopstar and let our team take care of the pre-Christmas marketing rush for you.