Adopstar’s apprenticeship programme is named among the best

CULLOMPTON, Devon –  Adopstar, a Cullompton-based agency providing ad operations and marketing services to companies in the region, around the UK and around the world, was recently placed second in the Apprenticeships Top 50 SME Employers in the UK competition.

Judges considered a variety of factors in making their decision, including companies’ commitment to employing apprentices, their creation of new apprenticeships, the diversity of the apprenticeship programmes on offer and the number of apprentices who progress further within a company after the completion of their initial apprenticeship.

According to Adopstar’s managing director, Theresa Benson, Adopstar’s management team has been committed to growing the company through apprenticeships ever since they first opened their doors in 2010. “Teaching young people everything they need to know to succeed in marketing and advertising is a passion of ours,” explained Benson. “Our apprenticeship programme is growing from strength to strength and we have had 11 apprentices begin their journey with us so far in 2022.”

To this, Benson added that Adopstar’s apprenticeship programme stands out for several reasons. “There is no specific qualification for ad operations, and we thus work closely with training providers to ensure that the material our apprentices cover is relevant and comprehensive. Our work culture, the indomitable spirit of our team and our blend of one-on-one and group training make our apprenticeship programme unique.”

The fact that 70% of Adopstar’s team is currently made up of people who started at the company as an apprentice bears testament to the high standard of the apprenticeship programme.

More information about Adopstar’s apprenticeship programme and careers at Adopstar is available at


Move over Universal Analytics – here comes GA4

If you’re a Google Analytics user, get ready to say your goodbyes to Universal Analytics. The search engine is rolling out GA4, and by the second half of 2023, the future of Google Analytics  will be in full use. The move to the fourth generation of Google Analytics will offer you numerous benefits, including easier access to various features, less need to be an adept coder and a more holistic view of your customers’ journey with your brand. Here are a few things you should know about GA4.

Event-based analytics rather than session-based stats

With GA4 comes a shift from session-based analytics to event-based analytics. This means easy access to metrics about events like video plays and button clicks. The philosophy is that page views are not the only metrics that matter – it’s about every step of your customer’s journey with your website, app and brand as a whole. In Google’s words, GA4 is designed to give marketers “a more complete understanding of the customer journey across devices”. Rather than focusing on individual metrics, it looks at an end-to-end customer journey.

Boasting new features and overcoming privacy challenges

GA4 boasts enough new features to make it seem vastly different to Universal Analytics as we have known and loved it. “One of the most exciting new features is the introduction of artificial intelligence to the data modelling feature,” shared Dom Goosey, Tech Ops Director for Adopstar. “AI will now be able to fill in gaps in data to create a more holistic picture of your users’ journey with your brand.”

With its machine-learning processing capabilities, the new Analytics can fill the gaps in data created by users opting out of cookie usage. The need for this development has come about because of new privacy laws like the General Data Protection Regulation. It allows businesses to continue to view the bigger picture. GA4 has been designed for a world without cookies or any type of identifying data.

New features and capabilities

It will be music to the ears of many marketers that GA4 will allow them to alter the way events are tracked in their analytics without needing to modify the on-site code. Report templates for eCommerce funnels will provide an easy way to display and visualise data. Up until now, that feature has only been available to Analytics 360 users.

Its new-look dashboard is just the tip of the iceberg when it comes to what GA4 has to offer marketers. “The Adopstar team can show you the ins and outs or use your Google Analytics data to make recommendations that will drive your business into a more profitable future,” promises Goosen. “Give us a call and let’s get GA4 working for your business.”


Adopstar Supports Local

The two things that we are passionate about (over and above advertising and marketing) is sports and the Cullompton community. That’s why we jumped at the opportunity to rebrand Cullompton Rugby Club’s rugby posts, which have been transformed from looking a little dated to looking fabulous. Adopstar has a long history of getting involved in local sports. Last year, we sponsored shirts for the under-18 Cullompton Rangers Football Club and we have had a long association with the Exeter Chiefs. We firmly believe that being active is an important part of life, and we support the local sporting legends of today and tomorrow whenever we can.


St Andrew’s Primary School Christmas Panto

2021 was a tough year for everyone but when we heard that due to a lack of funding, the school wouldn’t be able to take the children to watch A Christmas Carol, at the Northcott Theatre in Exeter, we knew we had to take action. As small children, many of us were lucky enough to go to the Christmas pantomime and we couldn’t bear the thought of the children missing out so as a company we jumped in to help pay, to ensure no child missed out!


Fighting Homelessness with CHAT

After spotting a post asking for donations to CHAT who fight homelessness and support families in the local community, we quickly decided to go to Tescos and carry out our own version of Supermarket Sweep. We loaded up our trolley with soups, crisps, cereals and pasta to name a few and delivered it to the organiser of this great initiative, Miss Ewelina at St Andrews School in Cullompton. Hopefully this will help make a small difference to families struggling this year.


Adopstar Presents Razzfest 2022

Thanks to our close collaboration with Cullompton Rugby Club, Adopstar is now the official headline sponsor of the Cullompton Rugby Football Club’s festival, which happens every two years. The club puts on this music festival to help raise funds to cover its operational costs, and it’s a great day out for the whole family. There’s live music, entertainment, food stalls and beer and ale from local breweries. Team Adopstar has shone the spotlight on this event by creating and maintaining the website, managing social media and advertising and taking care of admin behind the scenes.


CLIC House Communal Garden Upgrades

Sometimes money isn’t everything and a little bit of TLC can be just as helpful. In the Summer of 2017, a group of Adopstar employees went to CLIC House in Bristol for the day to give the communal garden a little bit of a refresh. Our team went armed with some electrical sanders and tins of varnish, to sand down and redo all their benches.  We also took along a brand-new BBQ and gazebo, which we bought with money raised from a local quiz night, for the families to enjoy in the garden, when they are not in the hospitals.


Adopstar’s Big Buzz In The Fight Against Cancer

In January 2015 members of the Adopstar team braved the shave for CLIC Sargent (now called Young Lives vs Cancer). We even had a female employee taking part – and an employee who is normally bald grow his hair for the event. It was all well worth it and raised over £1,300 for the cause!


Easter Eggs

When the run up to Easter arrives and your child is in hospital, the last thing on your mind would be to go out shopping for Easter Eggs. Here at Adopstar we wanted to do something a little different for Young Lives vs Cancer. We decided we would collect Easter Eggs and they would be delivered to hospitals and Home from Homes for the children, families and the Cancer nurses. With the help of donations from local businesses, schools and supermarkets we have managed to deliver thousands of Easter Eggs every year to hospitals in areas ranging fro the bottom of Cornwall to Southampton, Cardiff, Gloucester and everywhere in between! It’s amazing how something as small as an Easter Egg can bring a smile to so many faces.


2020 Xmas Food Hampers

2020 was a tough year for everyone! With most of the world in lockdown and many households on furlough or worse, without jobs, the thought of Christmas was daunting for many. The big question was being asked, “How will we feed the family?” Even for those families who still had their jobs but were in isolation – they were unable to get out to buy the ingredients for themselves. Here at Adopstar we joined forces with The Globe, one of our local pubs, Morrisons and our local farm shop to provide as many families as possible, with the vital ingredients for their much-loved Christmas dinner. Ingredients included meat, a wide selection of vegetables, stuffing, mince pies and even some Christmas crackers to decorate the table. This allowed many families to reduce their worries and enjoy Christmas. We delivered over 100 food boxes including 16 of them being sent to Bristol to support CLIC Sargent families in CLIC House and Sam’s House during the festive season.