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OPERATIONS

We will assist with programmatic integrations

We are here to help you make the most of publisher programmatic revenue potential. The range of services that we offer includes starting from scratch or working within your existing programmatic stack, optimising rules and helping to develop predictive pricing strategies. We’ll recommend the best ways to expand on your programmatic revenue streams.

The open auction is our playground and our data-focused minds provide creative and strategic approaches to monetisation. We can help with the following:

  • Programmatic integrations (prebids, waterfalls, supply-side platforms [SSPs] and open bids)
  • Running programmatic campaigns (programmatic guaranteed [PG] campaigns or private marketplace [PMP] deals)
  • Delivering on your programmatic advertising buying needs via demand-side platforms (DSPs)

Our revenue optimisation team has years of expertise in optimising programmatic campaigns. Let us show you what we can do.

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Let us put our expertise &
talent to work for your brand with the following services:

Data

Our data team will help you to pull, compile and visualise data from any source you need. In conjunction with your existing systems and with the help of our API experts, we can produce dashboards which condense your data and take away the painful elements of number crunching, giving you the tools to review the data, as you need.

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Consultation

The world of ad operations is always developing and keeping up with it can be time-consuming. Our dedicated team of ad operations professionals have been here since the beginning and continue to learn as the industry evolves. We can advise on ad server best practices and how to implement ad server infrastructure that best suits your digital ad sales needs. We can even help guide your sales team on digital sales strategy

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Migrations

Thinking of moving your ad server or changing an element of your tech? It’s natural to be intimidated by the amount of work and disruption that such a transformation can potentially create. Let us help you plan and execute your migrations seamlessly. We will manage the project from start to finish if required, or just be an extra pair of hands on deck while you navigate the change.

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Outsourcing

We provide outsourced ad operations services to clients in Australia, the USA, Europe and even Hong Kong. While we all based in Cullompton in sunny Devon, we like to feel as though we are simply an extension of your team.

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Programmatic

We understand the importance of making the most of monetising your inventory. Sometimes this means selling inventory via programmatic guaranteed (PG) deals, private marketplaces for buyers (PMPs) and real-time bidding (RTB). We can help optimise pricing rules, set up supply-side platforms (SSPs), programmatic guaranteed (PG) deals and private marketplaces (PMPs). Let us support you where needed in the vast world of programmatic marketing.

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Projects

We understand that projects come in all shapes and sizes. We can help manage all of these; from large complex ad ops projects, such as first time ad server implementations or entire network migrations, through to simple data entry projects. For us, no job is too big or too small.

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Troubleshooting

We'd love to say everything runs smoothly all the time, but unfortunately, it's never guaranteed! We know problem solving. Whether the challenge is related to campaign delivery, website performance or ad stack investigations, we’ll help you find the problem and provide a solution.

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LET US HELP MOVE YOUR BUSINESS FORWARD

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Testimonials

Testimonials From Our Clients
Alex Else, Global Radio
Head of Product and Operations, DAX Worldwide
We engaged Adopstar to help support our existing internal ad operations team in the migration of a key element of our ad technology stack. Paul and his team were invaluable in this process and were vital in ensuring that the launch was executed so smoothly that senior management didn’t even realise it had happened until it was over!
Rob Sheppard, JPI Media
Director of Commercial Products
Over 5 years of working with Adopstar the digital advertising industry has seen constant change. Their team has always been there to support us, providing fast, accurate solutions and delivering great results. The teamwork, high-level support and excellent industry knowledge Adopstar provide all greatly contributed to the JPIMedia digital product team being nominated as ‘Best Product Development Team’ in the 2020 AOP Awards.
Met Office
Advertising & Sponsorship Team
The Adopstar team has been very supportive and helpful meeting our advertising needs. They also have a vast knowledge pool across many ad serving platforms and programmatic strategies and technologies, and have always been reliable and trustworthy.