A marketing strategy is your company’s plan detailing how you will reach out to members of your target market and convince them to become your customers. The secret to our success lies in multi-channel marketing strategies that are custom-designed to be seen, heard and experienced.
The first step in any marketing strategy is to identify your target market, and once that is done, we focus on the most effective ways to reach this market. The secret to our success lies in our marketing research tools, with which we’ll establish whether your audience is watching TV, listening to the radio or consuming online content like social media.
Your goals are our goals and we will research your target market, do an audit of what you need and deliver results that make a solid difference to your bottom line.
Once the marketing strategy has been finalised and the big picture is in place, we turn our attention to the details. A marketing campaign is a single message that helps your brand reach its goals.
Depending on the campaign, the right mode of delivery could be television, radio, large-scale print media, or through-the-line digital media – or a combination of them all. The timing of a good campaign is often as important as the message. We believe in meticulous timing and well-crafted messages that are guaranteed to be seen, heard and remembered.
During the campaign planning process, we will determine the marketing communication methods that will best be heard by your target market. We also outline the costs to make sure that the plan fits within your budget.
DEDICATED MARKETING EXECUTIVES
What do all marketing campaigns have in common? They need someone talented, imaginative and methodical to run them. Our marketing executives do more than take on client briefs: they live and breathe marketing ideas and success strategies.
No matter how big or small your marketing campaign is, our team of thinkers and doers will treat it with the attention to detail and care that it deserves.
"Here are some testimonials from our clients:"
Andrea Gale, Papercut Ltd
We engaged Adopstar to help support our existing internal ad operations team in the migration of a key element of our ad technology stack. Paul and his team were invaluable in this process and were vital in ensuring that the launch was executed so smoothly that senior management didn’t even realise it had happened until it was over!
Paul Tanner, CUPP
The team at Adopstar are fantastic. Especially Javier and Claire. Nothing has been an issue and they always help and find solid solutions for us to be able to get to our goal. The quality of service is nothing short of A++. We are looking forward to continuing our partnership with Adopstar in 2023 and onwards!
Abi Scott, EDSG
A huge thank you to Javier for all his help with my stand for the South West Business Expo coming up. He gave some great marketing advice!