Our recent blog articles
Why Minimal Spend Is a Big Mistake on Google Ads
So, you are thinking of dipping your toes into the world of Google Ads with the smallest budget possible? Don’t. While it might seem like the “safest” approach, minimal spend is like trying to run a marathon in flip-flops.
Green Hosting
At Adopstar, we are always committed to taking on green initiatives, and what better way than to offer green hosting solutions? Our web hosting is powered by 100% renewable energy, is UK-based, and proudly verified by The Green Web Foundation. As we embrace greener solutions, it’s important to understand why this shift matters.
Black Friday and Christmas Marketing
As we head into the busiest shopping season of the year, it is time to kick-start your Black Friday and Christmas marketing campaigns. But with so much competition, how can you stand out in the rush and make sure your business thrives?
What Is Website Hosting?
Do you have trouble understanding the online world? With words like “website hosting”, “SSL certificates”, and “Domain Name System” floating around but you just can’t seem to grasp them. Well, we are here to help you make sense of them and understand why it is an important component of your businesses website and digital marketing strategy.
Mail Drop Marketing vs. Pay Per Click
In today’s digital age businesses have more options than ever when it comes to their marketing strategies. What remains the two most common methods? Mail Drop Marketing and Pay Per Click (PPC) Advertising. While both of these can bring results, they operate in very different ways.
Adopstar Ranks 22nd in the Top SME Apprenticeship Employers 2024
We are thrilled to announce that Adopstar has been ranked 22nd nationally in the Top 50 SME Apprenticeship Employers 2024! As the only business on the GOV.UK list in the advertising and marketing industry, we are incredibly proud to represent the skills, knowledge and opportunity within the digital world.
Adopstar Teams Up with End2End – The Rugby Relay
At Adopstar we know that amazing things can happen when people come together for a great cause. That's why we didn't hesitate to lend our expertise in support of End2End - The Rugby Relay, an inspiring challenge led by the remarkable Lexi Chambers.
Google Ad Grant for UK Charities - What You Need to Know
Did you know that charities could be given up to $10,000 a month of free advertising from Google Ads? The Google Ad Grant aims to level the playing field by becoming a powerful tool for charities to have the chance to appear at the top of search results.
The Advantages of Outsourcing Your Ad Operations
Having your ad operations and campaigns managed on an ongoing basis is a must. However, this doesn’t mean that a member of your team needs to dedicate their time to this technical and specialised task. Outsourcing your ad ops can be a productive and cost-effective way to streamline your business practices. Let’s take a look at some of the advantages.
Adopstars Visit from Minister Robert Halfon MP
Our team had a fantastic visit from Minister of Apprenticeship & Skills, Robert Halfon MP and he sparked a wave of inspiration among our apprentices. Read all about it here.
Bespoke vs Off The Shelf CMSs: Why Opting for Bespoke Websites Takes the Crown
The battle between bespoke websites and off-the-shelf content management systems (CMS) is still raging on. But is it really a battle worth having?
Protecting Your Social Media Accounts: Adopstar’s Tips and Tricks Against Hackers
Phishing and hacking techniques are becoming more and more sophisticated, which is why it is important for businesses to make account security their number one priority.
Google's New Algorithm Update - What Is It All About?
Have you noticed a slight shift in your website's traffic or rankings last month? Well, your efforts are not in vain as Google launched a core algorithm update in March.
Is Your Business Black Friday Ready?
Are you ready for Black Friday? Adopstar Can Help!
The TCF 2.2 deadline is approaching. Are you compliant?
Companies wishing to adhere to the requirements of the Transparency and Consent Framework (TCF) 2.2 have until 20 November 2023 to update their frameworks.
Goal-getters on and off the field- the Adopstar football team!
When desk-jockeys, surrounded by marketing plans, reports, and analytics are suddenly struck by the idea of forming a 5-a-side football team. And thus, the "Adopstar" team was born! Initially, fearing embarrassing losses, but with the bravado only an office full of great coffee & a well stocked tuck shop can provide, they took the plunge.
Elon Musk Reveals Game-Changing Rebrand: Twitter is Now 'X'
Goodbye "Tweets," and hello "X’s", the new way to share your thoughts with 280 characters!
All things Shopify!
At Adopstar, we offer various services and build/maintain Shopify websites.
In Meta News...
Meta appears to have quietly rolled out an update to location targeting.
Migrate To GA4 Now Before It’s Too Late!
It is time to migrate to Google Analytics 4.
Big Cleanup On Twitter
Elon Musk has just announced that Twitter is about to undergo a massive purge of inactive accounts, which will open up coveted usernames and handles that were previously unavailable. This means that those long-desired usernames may soon be up for grabs, paving the way for aspiring creators and brands to snag their dream usernames.
Adopstar's Allstar Networking Event: Insights, Connections and Delicious Food
Adopstar's first Allstar networking event was a resounding success, bringing together a diverse group of professionals from various industries to network, learn, and be inspired. Held on Wednesday, January 25th at the Courtyard Marriott in Exeter, the event featured guest speakers...
Adopstar employee finds out firsthand how easy it is to donate bone marrow
Over and above our core work of helping clients with their advertising and marketing needs, Adopstar is a company dedicated to helping others in need. That’s why we’re so proud of our Project Manager, George Karavasilis, who recently donated bone marrow to allow a cancer patient to receive potentially life-saving treatment...
Adopstar’s Managing Director Theresa Benson bags award
Adopstar is extremely proud to announce that our Managing Director, Theresa Benson, recently won the Employer of the Year category at the Devon Women in Business Awards. There’s never been any doubt among our team that Theresa is worthy of this accolade and having her accomplishments recognised by an external party is a great way to round off a successful year. In order to be considered for the award...
Is your business ready for the festive season frenzy?
Where did this year go? It’s already the end of October, and if you haven’t already done so, it’s time to start thinking about your company’s plans for the festive season and the end of the year. This involves far more than getting your leave forms in and planning a Christmas party, and Adopstar provides a handy checklist for businesses so that you can make sure you’re ready for the busiest time of the year.
Adopstar becomes title sponsor of Cullompton Rangers Football Club
CULLOMPTON, DEVON – Cullompton-based advertising and marketing agency Adopstar has just signed on as the official sponsor of the Cullompton Rangers Football Club. Speeds Meadow, where the club is situated, will now be known as Adopstar Park. The story of Cullompton Rangers began in 1945 and the club has an established legacy of being an important part of the local community. While Adopstar only opened its doors in 2010…
Adopstar’s apprenticeship programme is named among the best
CULLOMPTON, Devon – Adopstar, a Cullompton-based agency providing ad operations and marketing services to companies in the region, around the UK and around the world, was recently placed second in the Apprenticeships Top 50 SME Employers in the UK competition.
Move over Universal Analytics – here comes GA4
If you’re a Google Analytics user, get ready to say your goodbyes to Universal Analytics. The search engine is rolling out GA4, and by the second half of 2023, the future of Google Analytics will be in full use.
