Marketing, AdOps & Web Strategies:
Insights & Trends Blog
Stay Tuned for the Latest News & Updates from Our Team
Ad Ops
Why More Businesses Are Outsourcing Their Ad Operations in 2025
Increasing numbers of companies are turning to outsourced digital marketing and ad operations, not only for cost savings, but for performance, flexibility, and access to expertise.
3 minutes read
Apprenticeships
Adopstar’s apprenticeship programme is named among the best
The entire Adopstar team is proud to announce that we were recently placed second in the Apprenticeships Top 50 SME Employers in the UK competition.
2 minutes read
Websites,
Ad Ops
Move over Universal Analytics – here comes GA4
If you’re a Google Analytics user, get ready to say your goodbyes to Universal Analytics. The search engine is rolling out GA4.
3 minutes read
Marketing
Why Minimal Spend Is a Big Mistake on Google Ads
Thinking of launching Google Ads with a minimal budget? Think again. Underfunded campaigns limit performance, raise costs, & delay results.
3 minutes read
Websites
Green Hosting
Make a sustainable switch with Adopstar’s green web hosting, 100% renewable energy, UK-based, and certified by The Green Web Foundation. Power your site responsibly and help protect the planet.
4 minutes read
Marketing
Black Friday and Christmas Marketing
Get ready for peak shopping season! We’ll help your business stand out this Black Friday and Christmas with expert strategy, ads, SEO, and eye-catching creative.
3 minutes read
Websites
What Is Website Hosting?
Do you have trouble understanding the online world? With words like “website hosting”, “SSL certificates”, and “Domain Name System” floating around but you just can’t seem to grasp them.
2 minutes read
Marketing
Mail Drop Marketing vs. Pay Per Click
PPC beats mail drops with precision targeting, real-time control, and measurable ROI, making it the smarter, data-driven choice for your business growth.
4 minutes read
Apprenticeships
Adopstar Ranks 22nd in the Top SME Apprenticeship Employers 2024
We are thrilled to announce that Adopstar has been ranked 22nd nationally in the Top 50 SME Apprenticeship Employers 2024!
3 minutes read
Other
Adopstar Teams Up with End2End – The Rugby Relay
At Adopstar, we're proud to support End2End – The Rugby Relay, joining Lexi Chambers in an inspiring challenge for a great cause. Together, we make impact happen.
3 minutes read
Marketing
Google Ad Grant for UK Charities - What You Need to Know
Charities can get up to $10,000/month in free Google Ads, boosting visibility and helping them stand out online to make a bigger impact with their cause.
2 minutes read
Ad Ops
The Advantages of Outsourcing Your Ad Operations
Outsourcing ad ops frees up your team's time, cuts costs, and boosts performance by letting experts handle the technical side of campaign management.
3 minutes read
Apprenticeships
Adopstars Visit from Minister Robert Halfon MP
Committed to skills & apprenticeships, we proudly welcomed Minister Robert Halfon MP, inspiring our apprentices and staff during his visit.
3 minutes read
Websites
Bespoke vs Off The Shelf CMSs: Why Opting for Bespoke Websites Takes the Crown
Bespoke websites offer unmatched flexibility and performance, making them the superior choice over off-the-shelf CMS platforms for a standout online presence.
3 minutes read
Marketing
Protecting Your Social Media Accounts: Adopstar’s Tips and Tricks Against Hackers
Protect your social media accounts with Adopstar’s expert tips and tricks to stay safe from hackers and keep your online presence secure.
2 minutes read
Marketing
Google's New Algorithm Update - What Is It All About?
Have you noticed a slight shift in your website's traffic or rankings last month? Well, your efforts are not in vain as Google launched a core algorithm update in March.
3 minutes read
Websites,
Marketing
Is Your Business Black Friday Ready?
Black Friday is just around the corner, and as much as you may see it as just another trend the UK has jumped on, we cannot deny that it gets shoppers excited!
2 minutes read
Ad Ops
The TCF 2.2 deadline is approaching. Are you compliant?
Companies wishing to adhere to the requirements of the Transparency and Consent Framework (TCF) 2.2 have until 20 November 2023 to update their frameworks.
2 minutes read
Other
Goal-getters on and off the field- the Adopstar football team!
From desk to pitch, Adopstar’s 5-a-side team brings office banter to the field, fuelled by coffee, camaraderie, & a passion for fun over football glory!
2 minutes read
Marketing
Elon Musk Reveals Game-Changing Rebrand: Twitter is Now 'X'
Twitter, the much loved platform that has connected millions around the globe, is getting a big makeover and rebranding as 'X'.
2 minutes read