Adopstar is an ad operations specialist for publishers, agencies and brands

From advice and special projects to outsourced ad operations, Adopstar ensures that your ad delivery meets your advertisers' expectations, that your programmatic capabilities are finely tuned, and that your ad stack is fully optimised.

Consultancy and Special Projects

We enable busy ad ops and programmatic teams to solve complex problems, execute special projects, optimise their ad stacks and keep ahead of the fast-evolving advertising ecosystem.

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Outsourced Ad Ops & Programmatic

Increase efficiency and flexibility by outsourcing some or all of your ad operations responsibilities to our UK team of digital engineers, highly-trained traffickers and programmatic specialists.

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Staff Training & Temporary Cover

Use Adopstar to power up the specialist skills of your people and to fulfil temporary staffing needs. Give your business the stability it needs when key staff leave or are temporarily unavailable.

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Adopstar staff all live and work in the UK

We are only a short train trip from London so we are happy to visit our UK clients’ offices as frequently as tasks require. And because it’s such a great place to live our staff turnover is low, which means we create deep partnerships with your in-house teams.

That builds confidence, a healthy exchange of expertise and ideas, and leads to strong, long-lasting solutions.

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We don't operate as an ad network

We believe that your business should remain your business, and that your data is private and sacrosanct.

Contracts for the ad delivery, programmatic and data systems that our clients use are in most cases directly between the platform providers and themselves. We just access and operate those systems on our clients’ behalf. 

Everything we do is fee or FTE based. And with Adopstar there are no hidden commissions.

100% transparency guaranteed.

Services from Adopstar

Need help? A problem to solve?

Some of our clients

Let's work together


Contact us today with an outline of what you are looking for and we’ll be in touch

We engaged Adopstar to help support our existing internal ad operations team in the migration of a key element of our ad technology stack. Paul and his team were invaluable in this process and were vital in ensuring that the launch was executed so smoothly that senior management didn’t even realise it had happened until it was over!

Alex Else, Global RadioHead of Product and Operations, DAX Worldwide

Over 5 years of working with Adopstar the digital advertising industry has seen constant change. Their team has always been there to support us, providing fast, accurate solutions and delivering great results. The teamwork, high-level support and excellent industry knowledge Adopstar provide all greatly contributed to the JPIMedia digital product team being nominated as ‘Best Product Development Team’ in the 2020 AOP Awards.

Rob Sheppard, JPI MediaDirector of Commercial Products

We really enjoyed working with Adopstar's friendly and helpful staff. The project they did for us allowed us to increase our revenue by selling an exciting new advertising unit on our site. We highly recommend Adopstar for any out-of-the-box creative template you need to be built.

Michael Kraus, Access IntelligenceVP Production, Digital Media & Design

The Adopstar team has been very supportive and helpful meeting our advertising needs. They also have a vast knowledge pool across many ad serving platforms and programmatic strategies and technologies, and have always been reliable and trustworthy.

Met OfficeAdvertising & Sponsorship Team