- Met Office
- Advertising & Sponsorship Team
The Adopstar team has been very supportive and helpful meeting our advertising needs.
They also have a vast knowledge pool across many ad serving platforms and programmatic strategies and technologies, and have always been reliable and trustworthy.
Programmatic
Programmatic Advertising That Actually Works
Selling your ad space shouldn’t feel like a mystery. If you’ve got unsold inventory gathering dust, programmatic advertising can help you squeeze more value out of every impression.
At Adopstar, we set up and manage smart, reliable programmatic solutions for publishers and agencies who want real results without the faff. Whether you’re looking to boost fill rates through Open Marketplace auctions or need help running Private Marketplace or Programmatic Guaranteed deals, we make the whole process easier, cleaner and more profitable.
Our team works as an extension of yours — whether it’s helping sales focus on closing deals or getting your stack properly configured. We deal with the setup and fine-tuning, so your team can focus on the bigger picture.
Why Our Programmatic Experts?
Programmatic isn’t just about plugging in an SSP and hoping for the best. It’s about building a setup that supports your goals, complements your sales efforts and gives you the most value from your audience.
Maximise earnings- Save time and resources
- Stay ahead of trends
- Expert strategy and implementation
How We Make Programmatic Work for You
No two ad stacks are the same — so we don’t treat them like they are. Our team takes time to understand what you’ve already got in place, then builds on it to make your programmatic setup stronger, faster and more profitable.
1
Analyse Your Setup
We start by getting a full picture of your current tech stack, audience and inventory. That helps us figure out what’s working, what’s not and where we can make an immediate difference.
2
Recommend Updates
Next, we suggest the right additions and changes. That might be new formats, better SSPs or optimising the way your stack is already set up. Everything is tailored to your goals and market.
3
Vendor Integration
We’re happy to handle all technical setup — whether it’s tag-based or Prebid. Our team knows SSP integration inside out and will configure your inventory, block lists and pricing to get it running properly.
4
Pricing Strategy
We help you set realistic, strategic price floors and rules that support ad inventory monetisation without killing fill rates. It’s about getting the most value without losing the volume.
5
Campaign Setup and Management
Running programmatic guaranteed or private marketplace deals? We’ll handle the execution so your team can sell confidently, knowing the delivery is sorted.
Your Programmatic Stack is in Expert Hands
Adopstar’s programmatic services UK are built for busy teams who need clarity, control and results — not jargon and guesswork.
We’ve worked with publishers, agencies and media owners across all kinds of setups, and we bring that knowledge to every campaign. Our team keeps pace with the ever-changing world of digital advertising optimisation, so you don’t have to. We’ll give you honest advice, clean setups and a roadmap that actually fits your business.
Let’s make your ad stack work the way it should.
Let us help you move your business forward
Don’t Just Take Our Word For it...
Keep reading to learn what our customers think about us
- Michael Kraus - Access Intelligence
- Vice President of Production
We really enjoyed working with Adopstar's friendly and helpful staff. The project they did for us allowed us to increase our revenue by selling an exciting new advertising unit on our site. We highly recommend Adopstar for any out-of-the-box creative template you need to be built.
- Russell Byrne, EFL
- English Football League
- Head of Digital
Adopstar have been an excellent partner for the EFL.
Over the last seven years they have done a wonderful of job of managing our ad-campaigns, reacting to short-notice requests, and advising on the best way to optimise. Their staff are attentive and responsive, and have a good understanding of our business.
- Alex Else, Global Radio
- Head of Product and Operations, DAX Worldwide
We engaged Adopstar to help support our existing internal ad operations team in the migration of a key element of our ad technology stack. The team were invaluable in this process and were vital in ensuring that the launch was executed so smoothly that senior management didn’t even realise it had happened until it was over!
- LaNell Nelson, International Olympic Committee
- Advertising Operations Manager
I recently visited Adopstar and I walked away saying “Wow!” The team was amazing, the energy was dynamic and I knew right away that we made the right decision in choosing Adopstar. The atmosphere at Adopstar is inviting both for talent, clients and partners. Adopstar is definitely a Rising Star and I consider it a privilege to work with them as our Ad Ops Vendor for the Olympics.
- Laura Peacock, Octave
- Ad Operations Manager
Adopstar have been amazing to work with. They have picked our processes and workflows up so quickly, meaning that their support is effortless and always to the highest standard.
Working with them just feels like an extended part of our team.
- Sean Marshall, Synthesis Media
- Director
The Adopstar team provided us with an efficient migration and added a skillset that was above and beyond what was expected.
We would recommend that publishers looking to use an ad server coupled with excellent ad operations support look no further than Adopstar.
- Melissa Zuckerberg, Gambling.com
- Head of Operations
Adopstar are dedicated, available 24/7 ensuring seamless operations and their excellent customer service made every interaction smooth. They are quick learners who follow procedures meticulously while also adapting effortlessly to our dynamic changes. Their professionalism and efficiency are truly commendable. A true Asset to anyone who will collaborate with them.
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