Driving Ticket Sales Through Targeted Meta Advertising
Significant Increase in Qualified Traffic
High ROI on a Limited Budget
Improved Performance Attribution
Area of Expertise :
Community Entertainment & Event Fundraising
Area of Operation :
Cullompton, Devon
Age of Business :
This event has been hosted at Cullompton Rugby Club since 2013
The Challenge
Razzfest had a very limited promotional window to promote its music festival and needed to maximise ticket sales with a modest advertising budget of just £150. The goal was to build awareness within the local community, drive qualified traffic to the ticket booking website and convert that interest into ticket purchases before the event. With such a short promotional window, every advert needed to reach the right audience and deliver measurable results.
The Response
Adopstar developed and managed a highly targeted Meta advertising campaign across Facebook and Instagram, running from 7-10 July 2026. Using strategic audience targeting, engaging creative and optimised placements, the campaign focused on reaching people most likely to attend the festival and directing them straight to the online ticket booking page.
To accurately measure campaign performance, website activity was tracked using Google Analytics 4, while Meta click data was manually compared with ticket purchase timestamps. This provided a much clearer picture of the campaign's true commercial impact than relying solely on standard platform reporting.
The Result
Despite an advertising spend of just £150, the campaign delivered outstanding results. Meta advertising drove 628 active users to the website, generating 724 sessions and 336 engaged sessions, demonstrating strong visitor interest and engagement.
By analysing the relationship between ad clicks and ticket purchases, Adopstar was able to conservatively attribute 48 ticket sales, generating approximately £1,200 in ticket revenue directly from the campaign. The campaign proved that a focused, data-driven paid social strategy can produce exceptional returns, helping Razzfest maximise attendance while delivering a clear and measurable return on investment.
