Putting Ad Tech to the Test
Testing methodology designed and delivered
Signed off by both key stakeholders
Findings helped move a regulatory case forward
The Challenge
When a European competition authority needed to evaluate a proposed feature from one of the biggest names in ad tech, they were looking for more than just technical know-how. They needed clarity. Objectivity. Precision. And a partner who could bring it all together without missing a beat. That’s where Adopstar stepped in.
Acting on behalf of the authority, a specialist legal team approached us to develop a testing methodology from scratch. The goal? To verify whether the feature did exactly what the vendor had committed to and achieve it in a way that both sides could stand behind.
The requirements were crystal clear:
- The methodology needed to be fair, robust and technically sound
- It had to be approved by both the legal team and the vendor
- Most importantly, it had to measure performance against the vendor’s commitments
With international eyes on the outcome, this was high-stakes work. There was no room for grey areas, second guesses or technical ambiguity. Every detail mattered.
The Response
We began by digging deep into the new feature, how it worked, why it existed and exactly what it was meant to deliver. No assumptions, no shortcuts. Just a thorough understanding of what success needed to look like.
Then we built a bespoke testing methodology, complete with clear acceptance criteria. Every step was carefully aligned with the vendor’s commitments, ensuring the test wasn’t just technically sound, it was fully relevant to the case at hand.
We didn’t go it alone, either. We worked collaboratively with both sides (the legal team and the vendor’s technical specialists), refining the plan and gaining full approval before moving ahead.
Once signed off, we executed the tests with care and precision. Every data point, every step, every result was tracked and documented in line with the agreed methodology. No guesswork. Just clear, actionable evidence.
The Result
The end result? A detailed, impartial report backed by solid data and structured analysis. Delivered to the legal team, reviewed by the authority and used as part of the wider resolution process.
No drama. No delays. Just reliable, expert testing that stood up to legal and technical scrutiny.
This project is a great example of what Adopstar brings to the table. Deep ad tech knowledge, methodical execution and a calm, collaborative approach, especially when the pressure’s on.
