Digital Marketing

Digital marketing strategies are different to traditional marketing campaigns in many ways, but the two have one thing in common: it all comes down to objectives. In order for your digital content to make a difference to your bottom line, you need to ask some questions:

• What are your goals for this campaign?
• Who are your competitors?
• Why are you advertising?

Once we’ve helped you answer the tough questions, the Adopstar team will take over and use our extensive knowledge of the digital landscape to create a digital strategy that will meet your business’s needs and convert browsers into buyers.

Google Ads is a powerful digital tool that will help to propel your brand to the top of search engine results pages. Using a list of well-researched keywords, targeted locations and a specific audience,

Adopstar will get you noticed by your soon-to-be new customers. The best part about Google Ads is that since you only pay Google when someone clicks on your advert, you only pay for valuable prospective leads.

By appearing next to or above relevant search results, Google Ads reaches internet users who are already interested in your products or services

Email newsletters are an ideal way to keep your target market up to date with all the latest news and offers from your brand. However, if it’s not written compellingly, your newsletter will be deleted more than it is read. What’s more, if the title of your emailer isn’t crafted just right, it will be sent straight to your recipients’ spam folders. Adopstar’s team is widely experienced at creating newsletters that get opened and get read. We use custom designs and calls to action to create mailers that give your brand the level of attention that it deserves.

Our email campaigns are tracked and measured carefully. At the end of every campaign, you’ll receive a report that details who received your email and who opened it. With this data, you can generate a list of “hot leads” to be canvassed. Adopstar’s email newsletter service also includes database creation.