- Charlie Carr, Aqora
Such a fab team to work with. Very amenable to client requirements and always happy to chat through any ideas. Great with services, delivery, and experience within team really shines through.
I couldn't recommend Adopstar enough.

Google Analytics Setup & Analysis
Accurate insights start with the right setup
You can’t make smart decisions if your data’s a mess. That’s why we take care of every part of your Google Analytics setup and analysis — from GA4 configuration and event tracking to custom dashboards and conversion funnels. Whether you’re starting fresh or untangling a legacy setup, we’ll get your analytics running properly, so you can trust what you’re seeing.
Why It’s Worth Doing Right?
Lots of businesses have tracking installed. Fewer have it working the way it should. Without the right setup, you could be missing key events, misreporting conversions or watching data that doesn’t match your goals.
With Adopstar, you’ll:
Know what’s working and what’s not
Track conversions with confidence
Get useful reports, not just spreadsheets
Stay in control without needing a dev
Save time, money and guesswork
What You’ll Get
This isn’t a one-size-fits-all service. We tailor your Google Analytics setup to your business, your site and your team — no tech jargon or bloated dashboards.
GA4 Configuration
We’ll get your GA4 account set up cleanly, with everything in place to track user behaviour, goals and performance accurately.
Google Tag Manager Implementation
We sort your tags using GTM, making sure they fire when and where they should and without needing code changes every time.
Custom Dashboards
You’ll get dashboards that show you what matters. Built in Looker Studio or GA4’s built-in tools, they’re made to help you act, not just observe.
Funnel and Conversion Tracking
We map the journey from first visit to final click. Then we show you where users fall off and where your wins are hiding.
Analytics Reporting Services
Ongoing insights, not just a one-off setup. We can provide monthly reporting, team training or support as needed, all in plain English.
Built for Real Business, Not Just for Show
At Adopstar, we understand that every touchpoint matters. A well-designed, We’ve helped clients across e-commerce, SaaS, publishing and more to clean up messy data and turn it into something that works. Our GA4 setup specialists don’t just check boxes — we make sure everything lines up with your goals and delivers the insight you need.
At Adopstar, we see analytics as the foundation for better marketing, smarter decisions and clearer reporting. And when you work with us, you’ll actually understand what your numbers mean — and what to do with them.
Let us help you move your business forward
Don’t Just Take Our Word For it...
Keep reading to learn what our customers think about us
- Gill Riley, T.Schreiber Studio & Theatre
I was impressed by the professional and kind manner in which the Adopstar team discussed and explained SEO to me. This was the key reason I went with Adopstar for a one-time analysis, simple fixes, and a few trickier ones. The results were phenomenal. This is a great company and I strongly recommend them.
- Rob Scurr, CTO
I've partnered with Adopstar for 13 years across two companies, and their expertise has been crucial to our growth. Their proficiency in ad placements, PPC, analytics, and web development (they built Lenstore's blogs!) is invaluable. They consistently deliver high-quality results, efficiently translating our brand vision into compelling digital experiences. I highly recommend Adopstar for optimizing advertising, understanding analytics, or creating web content. I look forward to many more years of partnership.
- Virginia Rubio, Devon County Council
- (Buy with Confidence)
- Project Officer
I have worked with Adopstar on various campaigns, and very recently completed a complex project that included design, sales, and printing. They've been fantastic from start to finish! They oversaw the entire project, the design team created a very professional booklet, and even management helped ensure it was delivered on time. I can't recommend them enough!
- Blamphayne Sawmills
This year, Adopstar took over our marketing, and their service has completely blown us away! Their entire team is fantastic to work with, always responsive and helpful. We have no regrets about switching from a large national company to Adopstar and highly recommend them for outstanding marketing support.
- Rachel Waddilove, Rachel's Babies
We asked Adopstar to help us with our website Rachels Babies. We’ve been very pleased with all they’ve done for us with looking after the website and also giving us advice on how we can move forward to increase our business.
They are always very keen to help us in any way. Thank you to all the team at Adopstar
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Learn how our eco-friendly practices make an impact.
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