- Virginia Rubio, Devon County Council
- (Buy with Confidence)
- Project Officer
I have worked with Adopstar on various campaigns, and very recently completed a complex project that included design, sales, and printing. They've been fantastic from start to finish! They oversaw the entire project, the design team created a very professional booklet, and even management helped ensure it was delivered on time. I can't recommend them enough!
Effective PPC for B2B
Turn clicks into qualified business leads
Need better leads, not just more clicks? Our PPC for B2B services are built for businesses that sell to other businesses: where the sales cycles are longer, the stakes are higher and every conversion counts. At Adopstar, we help you reach decision-makers with pinpoint accuracy, control your spend and get real results from every pound.
Why PPC for B2B Is Different
Selling to other businesses is not the same as selling to consumers. B2B buyers are more selective, often require multiple touchpoints and expect clear, relevant value. That is why B2B PPC needs a tailored approach. One that speaks their language, solves their problems and fits their timelines.
Clients choose B2B PPC to:
Generate high-quality leads- Support account-based marketing
- Increase conversion clarity
- Target specific job titles
- Shorten the sales cycle
What We Deliver
We create data-led, conversion-focused campaigns that attract the right people and support your pipeline. Our PPC for B2B approach is built around insight, targeting and measurable outcomes so you know exactly what is working and why.
1
Strategy and Audience Planning
We start by understanding your business, your buyers and your goals. This helps us build a PPC strategy that speaks directly to decision-makers, influencers and procurement leads.
2
Campaign Structure and Keyword Research
Next, we set up your campaign architecture using B2B keyword research and segmentation that reflects your target industries, services and buying cycles. This ensures your ads are seen by the right people at the right moment.
3
Ad Creative and Landing Pages
We write sharp, focused copy that highlights business value, not buzzwords. We also build custom B2B landing pages designed to convert, complete with trust signals, clear CTAs and messages that speak to your buyer’s priorities.
4
Bid Management and Optimisation
As the campaign runs, we refine bids, test variations and optimise for lead quality rather than just click volume. Our focus stays on outcomes, not ad impressions.
5
Reporting and Insights
You will receive detailed reporting that shows the leads generated, cost per acquisition and keyword performance. Everything is clear, actionable and aligned with your sales goals.
Why Work With Adopstar?
We know B2B is not one-size-fits-all. That is why we never rely on recycled tactics or generic ads. Instead, we partner with you to understand your industry, your ideal clients and your business targets. Our team brings a mix of PPC expertise, strategic insight and practical experience across multiple B2B sectors.
Whether you are a SaaS provider, consultancy or professional services firm, we build PPC campaigns that drive real business growth, not just traffic.
Let us help you move your business forward
Don’t Just Take Our Word For it...
Keep reading to learn what our customers think about us
- Rob Scurr, CTO
I've partnered with Adopstar for 13 years across two companies, and their expertise has been crucial to our growth. Their proficiency in ad placements, PPC, analytics, and web development (they built Lenstore's blogs!) is invaluable. They consistently deliver high-quality results, efficiently translating our brand vision into compelling digital experiences. I highly recommend Adopstar for optimizing advertising, understanding analytics, or creating web content. I look forward to many more years of partnership.
- Stuart Pears, Footgolf Devon
Adopstar has been a crucial partner in helping our new business grow and succeed. From the moment we reached out to them for assistance, they were forthcoming, knowledgeable, and incredibly supportive. We cannot recommend them highly enough for their helpfulness, expertise, and overall dedication to their clients' success.
- Anna Hayward, Verve Festival
- Founder
Adopstar created and ran our Facebook ad campaign which was a huge success.
The team were professional, knowledgeable and supportive and I would highly recommend them.
- Paul Courtney, Vigo Presses
Adopstar's expertise in Google Ads and SEO has helped us reach our target customers more effectively, and optimised our ad spend to maximise ROI. The team took the time to understand our needs, allowing us to boost our visibility and drive growth. With their ongoing support, we’ve increased traffic and engagement. We couldn’t be more pleased!
- John Hibbs, Hibbs Lucus
Adopstar input has sharpened our focus and allowed us to review our strategy for reaching our target audience. Using their expertise they have been able to overhaul our Google Ads Campaigns to deliver our message more succinctly and directly improving the performance of our ads. We highly recommend Adopstar for their professionalism and knowledge.
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