The Festive Season Is Coming, Are You Ready?
The holidays are creeping up fast (seriously, where has the year gone?), and businesses everywhere are gearing up for one of the busiest and most profitable times of the year.
But here’s the thing: if you wait until October to think about your marketing, you’ve already left it too late.
Let’s talk about why starting early is the best gift you can give your business this festive season and how to make your campaigns stand out when everyone is fighting for attention.
Why Start Festive Marketing Early?
Think of search engines like Santa’s workshop, they need time to process your pages, ads, and content before delivering them to the right people. Starting in September or October gives your website time to rank, your ads time to build momentum, and your designs time to shine. Early planning means less stress (and more sales).
Building Your Festive Marketing Calendar
Planning ahead keeps everything running smoothly from teaser posts to last-minute deals. Here’s a simple structure:
September: Plan your offers, update your website, and optimise SEO & Landing PagesOctober: Launch teaser campaigns, create gift guides, and start early-bird promotions.
November-December: Go big – themed ads, festive creatives, and special bundles.
Post-Christmas: Think Boxing Day deals and New Year sales to keep the momentum going.
How to Stand Out During the Holidays
Everyone is advertising in December, so how do you rise above the noise?
- Use festive themes in your branding to make it feel warm and joyful.Offer exclusive holiday bundles or limited-edition products.
- Run multi-channel campaigns, think Google Ads, social media, and local print marketing.
- Personalise where you can. Tailored offers feel more special.
The Power of Multi-Channel Marketing
One channel isn’t enough during the busiest shopping month of the year. A strong festive campaign blends:
Google Ads – to reach customers who are actively looking for what you sell.
Social Media Ads – to create excitement and keep your brand top-of-mind.
Print Materials – flyers, posters, and point-of-sale displays for local impact.
Festive Marketing FAQ
When should I start planning?
September– the earlier, the better!
Should I advertise after Christmas too?
Absolutely! Boxing Day and January are great for clearance sales and attracting last-minute shoppers.
How do I reach local customers?
Combine local SEO, geo-targeted social media ads, and print materials to make sure your brand is seen by the right people nearby.
The holidays are a huge opportunity for your business but only if you plan ahead. Start now, build your strategy, and create campaigns that sparkle all season long.
Need help getting started?
Let Adopstar build your festive marketing plan, SEO, social, Google Ads & print. We’ll make sure your brand stands out.
