Google Ads Success Story: Increasing Sales for UK Fresh Fish Delivery
Implemented a Phased Multi-Campaign Strategy
Targeted High-Intent Users
Maximised Reach Across Google’s Network
Area of Expertise :
Fresh Fish Delivery
Area of Operation :
Across the UK
Age of Business :
Landed at Brixham quayside 40 years ago
The Challenge
Hamilton’s wanted to scale their online presence and run a high-performing Google Ads strategy to showcase their premium fresh fish range. While they were already using the platform, they needed a specialist agency to step in to optimise it effectively and free up their time to take on other tasks.
The Response
We developed and executed a phased, multi-campaign strategy designed to rebuild momentum and feed Google’s algorithm with high-quality data:
Phase 1: Search Campaign — We launched a structured Search campaign to capture high-intent traffic, gather key performance data, and allow the algorithm to stabilise over the first two months.
Phase 2: Shopping Campaign — With a solid foundation in place, we introduced a Shopping campaign to put their seasonal catches and best-selling products directly in front of active buyers.
Phase 3: Performance Max — To maximise overall reach and conversion capability, we integrated a Performance Max campaign, giving the overall strategy an extra boost across Google’s entire network. With the help of the client providing a quality video, we saw instant returns through Google’s YouTube, Search, Display and Discovery channels.
Through continuous, hands-on optimisation, all three campaigns worked cohesively to target high-intent users and turn wasted spend into efficient conversions.
The Result
Over the first five months, the revamped strategy delivered consistent increases in both sales volume and campaign efficiency.
Key Performance Highlights:
Average Monthly ROAS: 417.18%
Total Revenue Generated: £14,879.48
Total Ad Spend: £3,694.83
Overall Return: Over 4x return on ad spend in just 5 months
