Radio Exe
Implemented code to prevent recurrence of historical issues.
Optimised content using SEO best practices.
Traffic to the website grew exponentially.
AREA OF EXPERTISE:
A radio station featuring Devon-based news and great music
AREA OF OPERATION:
Exeter, Devon
The Challenge
The Radio Exe team spoke to Javier Reyeros, Adopstar’s Business Development Manager, about two main challenges concerning their website. Firstly, they needed help increasing traffic to the website. Secondly, they also wanted to optimise the 'Advertise on Radio Exe' page. Over and above this, they had some concerns about some historical issues on their website.
The Response
Our strategy involved a combination of technical solutions, content optimisation and proactive measures to rectify the identified issues. The first thing we deduced was that there were a multitude of broken links on the website. We took an active and systematic approach to removing these broken links, carrying out daily removals on Google Search Console. At the same time, our development team implemented new code to stop new broken links from infiltrating the site. By removing these broken links, we ensured a smooth browsing experience for visitors.
With regard to content optimisation, we carried out keyword research and competitor analysis before fine-tuning the website’s content to align with SEO best practices. This not only contributed to a better user experience but also attracted a larger audience.
We solved the historical issues by implementing additional code to prevent the recurrence of these problems.
The Result
Since we identified and removed the broken links and took care of the historical issues, the Radio Exe website works like a well-oiled machine. By putting our SEO expertise into practice, we’ve made Radio Exe’s website stable and future-proof. During the month that the SEO campaign ran, traffic to the website grew exponentially.
