In Meta News...
Meta appears to have quietly rolled out an update to location targeting.
Previously you could select your audience based on 1 of the following options:
- People living in or recently in this location (default)
- People living in this location
- People recently in this location
- People travelling in this location
All but the default have now been removed. Whilst this might not be a huge issue for most advertisers there are some use cases where the impact is significant.
For example, advertisers who cannot ship outside their specific country will now have their ads served to people who were recently in a location, including tourists, despite not living in the country.
Local service providers who only want to target people living in an area will now consider it a waste of budget to target people recently in an area who are unlikely to need their service.
Additionally, tourism providers will no longer be able to target people travelling in an area, which was the sole purpose of their campaign.
Looking to make the most of new updates in social media advertising? Let our team of social media experts guide you through the process and help you achieve the best possible results for your ads.
- Google's New Algorithm Update - What Is It All About?
- The Advantages of Outsourcing Your Ad Operations
- Bespoke vs Off The Shelf CMSs: Why Opting for Bespoke Websites Takes the Crown
- Adopstars Visit from Minister Robert Halfon MP
- Adopstar’s apprenticeship programme is named among the best
- Is your business ready for the festive season frenzy?
- Adopstar’s Managing Director Theresa Benson bags award
- Adopstar becomes title sponsor of Cullompton Rangers Football Club
- Adopstar employee finds out firsthand how easy it is to donate bone marrow
- Adopstar's Allstar Networking Event: Insights, Connections and Delicious Food
- Big Cleanup On Twitter
- In Meta News...
- All things Shopify!
- Goal-getters on and off the field- the Adopstar football team!
- Move over Universal Analytics – here comes GA4
- Migrate To GA4 Now Before It’s Too Late!
- Elon Musk Reveals Game-Changing Rebrand: Twitter is Now 'X'
- Protecting Your Social Media Accounts: Adopstar’s Tips and Tricks Against Hackers
- The TCF 2.2 deadline is approaching. Are you compliant?
- Is Your Business Black Friday Ready?